In a recent article, Gold and Time highlights ECH Jewelry as an avant-garde high jewelry brand born in Barcelona, led by visionary Elena Chernyavskaya. At a time when the industry faces significant challenges, Elena remains steadfast in her belief that entrepreneurship, in her own words, is about “undertaking and starting a work, a business, a mission, especially when it involves difficulty or risk.”
The article notes that ECH Jewelry is set to make its debut in jewelry stores in Moscow and Sochi, an impressive achievement in itself. But what makes these jewels truly unique?
Elena Chernyavskaya draws inspiration from the intersection of contemporary art and jewelry engineering, creating modular pieces that offer endless combinations and configurations. This innovative system, which blends gold and surgical steel with a wide selection of detachable ornamental elements, allows customers to design and redesign their own jewelry.
ECH Jewelry’s debut collection defies traditional beauty standards, presenting an authentic aesthetic that celebrates diversity. Creatures typically seen as unappealing, such as cockroaches and flies, are elevated to new heights of excellence through the use of precious materials and astonishing hyper-realistic craftsmanship. These pieces evoke intense emotions, leaving no one indifferent.
We invite you to read the full article in Gold and Time.
