In a recent feature, Canadian Jeweller Magazine spotlighted ECH Jewelry, a luxury brand based in Barcelona, Spain, that has captured international attention with its bold, innovative approach to jewelry design.
Founder Elena Chernyavskaya draws inspiration from the fusion of contemporary art and precision engineering, creating pieces that are truly one of a kind. At ECH Jewelry, clients don’t just purchase a piece; they actively participate in the design process. “The brand invites its clients to co-create, encouraging them to invent new jewelry configurations and become co-designers of their own pieces, allowing their personality to shine through,” the article explains.
ECH Jewelry’s debut collection takes an unexpected source of inspiration: insects. However, instead of traditional symbols of beauty like butterflies, the collection focuses on flies and cockroaches—creatures often seen as unpleasant. These insects are meticulously recreated with hyper-realistic detail, challenging conventional beauty norms and leaving a lasting impression.
Each piece in the ECH collection is crafted from 18K gold, available in four tones: white, rose, yellow, and black rhodium-plated gold. Clients can opt for monochromatic designs or mix and match different gold tones. The pieces can also be embellished with white or black diamonds, offered with partial or full pavé settings, or kept minimalistic without diamonds for a sleeker look.
This innovative approach allows ECH Jewelry to break away from traditional norms, inspiring clients to rethink what beauty means in the world of luxury jewelry.
You can read the full article in Canadian Jeweller Magazine.
Link: https://canadianjeweller.com/ech-jewellery/
