PRIVACY POLICY

Version dated 30/09/2025

At ECH Jewelry, we take the protection of your personal data very seriously.
This Privacy Policy explains how we handle the information you provide through the website https://echjewelry.com (hereinafter, the “Website”), as well as the rights to which you are entitled under the General Data Protection Regulation (GDPR) and other applicable laws.

1. DATA CONTROLLER

• Controller: ELENA CHERNYAVSKAYA S.L. (trade name: ECH Jewelry)
• Tax ID (NIF): B66623828
• Registered address: Paseo Garcia i Faria, 81, floor 20, door 4, 08019 Barcelona, Spain
• Contact email: contact@echjewelry.com

All personal data we process are managed confidentially and form part of our Record of Processing Activities.

2. PURPOSES OF PROCESSING
We collect and process your personal data for the following purposes:

• Newsletter subscription: to manage your subscription and send you information about ECH Jewelry products, services, and news.
• Customer service: to respond to inquiries, complaints, or information requests.
• Order and contract management: to process purchases, payments, invoices, shipments, and returns.
• Website registration: to create and manage your user account.
• Marketing and personalization: to show you communications and recommendations based on your interests, browsing history, or purchases.
• Internal analysis: to conduct statistical studies to improve user experience on the Website.

3. LEGAL BASIS FOR PROCESSING

• Consent: when you expressly agree to receive newsletters or marketing communications.
• Performance of a contract: when you place an order through the Website.
• Legal obligation: to comply with tax, labor, or social security regulations.
• Legitimate interest: to ensure website security, improve our services, or manage general inquiries.

4. DATA RETENTION PERIOD
We will retain your data only for as long as necessary to fulfill the purpose for which it was collected:

• Contract/purchase data: for the duration of the contractual relationship.
• Marketing data: until you withdraw your consent.
• In any case, data will remain blocked for the legally prescribed limitation periods.

5. DATA DISCLOSURE TO THIRD PARTIES
We may share your data with:

• Technology and analytics service providers.
• Logistics, transport, and delivery companies.
• Financial institutions and payment platforms.
• Customer service and administrative management providers.
• Public authorities when legally required.

In the case of international data transfers outside the EU/EEA, Standard Contractual Clauses and additional security measures will always be applied in accordance with current legislation.

6. USER RIGHTS
You may exercise the following rights at any time and free of charge:

• Access: to know what data we process about you.
• Rectification: to request correction of inaccurate data.
• Erasure: to request the deletion of your data when no longer necessary.
• Objection: to object to the processing of your data for specific purposes.
• Portability: to request the transfer of your data to another controller.
• Restriction: to request the suspension of processing in certain cases.
• Not to be subject to automated decisions.

To exercise your rights, you may contact us at contact@echjewelry.com, indicating which right you wish to exercise and attaching a copy of your ID document.
You may also lodge a complaint with the Spanish Data Protection Agency (AEPD): www.aepd.es.

7. SECURITY MEASURES
ECH Jewelry applies appropriate technical and organizational measures to ensure the security, confidentiality, and integrity of users’ personal data.

8. CHANGES TO THIS PRIVACY POLICY
This Privacy Policy may be updated to reflect regulatory changes or operational adjustments to the Website.
The current version will always be available at https://echjewelry.com.